Putting away its topless models and cheesy ad campaigns, Abercrombie & Fitch is hotter than ever with its new summer collection for 2016. Abercrombie’s VP of men’s design has taken the New York-founded brand in a fresh direction with its ‘In Praise of Summer’ drop.
Featuring men’s style staples and the great outdoors, the campaign is a refreshingly new look from the sports-preppy brand. Key pieces include twill military jackets, linen shirts, plaid button-down shirts and cargo pants – in a slim fit with utilitarian details.
But the hero piece is the grey-blue marl shawl cardigan and the dream-blue jeans, cuffed and ripped for the man on the land – or back city, just add some white sneakers.