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Fashion Meets Football With Adidas’ New Boot By Lapo Elkann

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Today the lines between fashion and football have merged. Lapo Elkann has teamed up with Adidas to help design their latest football boot which will launch as part of the new Deadly Focus pack.

There will be two special edition boots by Italia Independent, the ACE 16 and X 15, which will form part of the three stripes’ Limited Collection – an exclusive range of boots which will showcase the latest in footwear innovation and creative spirit.

With Adidas pushing the innovative technology and performance front and Italia Independent responsible for ground breaking aesthetics, the collaboration should see the Deadly Focus boot become one of the more sought after football shoes amongst players and fans alike.

Soeaking of the collaboration, Italia Independent’s Lapo Elkann said: “The Deadly Focus pack captures my love for creativity and football. Adidas and I have introduced new creative elements to this boot, elements that have never been seen before in the world of football performance.”

The ACE 16 and X 15 will be shod in a distinctive animalistic camo print with styling elements borrowed from the fashion industry. Did someone say snakeskin?

Speaking of the design, Elkann added: “The print is aimed to surprise you. You normally find prints like this on luxury goods. This time, we wanted to transfer it to the world of sport. It’s fun, it’s exciting and it pushes boundaries – something that both Italia Independent and adidas like to do!”

The Deadly Focus pack will be available from today in extremely limited quantities. Head to Adidas Football or their Facebook page now to secure your set.


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