The Playbook For The Modern Man

Adidas Recruits Football’s Finest Superstars For New Film Series

When a roll call goes something like Luis Suarez, Mesut Ozil and Paul Pogba, football fans will know something big is brewing.

German sportswear giant Adidas this week premiered part one of their ‘First Never Follows’ film series which explores the world’s best soccer players and their drive to become number one.

Audiences can expect to see the superstars demonstrating their speed, control, flair and power on the pitch through a unique narrative perspective. Additionally, the series also takes a closer look at what happens off the pitch for each player and whether or not that drive continues to spill over into their everyday lives.


The first film’s release coincides with Adidas’ new Mercury Pack boot collection which will be tried for the very first time at the UEFA EURO 2016TM and Copa America Centenario games.


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