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18 Australian Menswear Brands You Need To Know

Flannel not included.

MJ Bale Campaign

Photo: MJ Bale

Australian men are pretty stylish, but what we don’t hear nearly enough about are the Australian brands making it big both nationally and abroad.


The world may not yet speak of Sydney Fashion Week with the same reverence it does about New York or Paris, but we can dream. In the meantime, let’s celebrate the cool Australian menswear brands helping to make that dream become a reality.

These are the absolute best Australian men’s fashion brands producing stylish and cool clothing that’ll make even a Louis V-obsessed bon vivant jealous. These brands were all founded and are now based Down Under, with most drawing upon Aussie culture for inspiration.

Whether you’re after casual wear or formal wear, minimalistic basics or urban street style; these Australian menswear brands have got you covered.

What We’re Looking For

Understanding the essence of Australian menswear brands involves considering several crucial factors:

  • Style and Identity: Whether you favour timeless classics or avant-garde fashion, Australian brands have something to cater to every man’s taste.
  • Craftsmanship and Quality: Quality is the cornerstone of Australian menswear and a top priority of ours when hunting down brands.
  • Versatility: Your wardrobe needs to be as versatile as your lifestyle; whether you’re heading to meetings or hitting the town, your brands need to have you covered.
  • Budget: While quality is paramount, our aim is to help you discover brands that offer good value for money, whatever that means for you.
  • Testimonials: Real experiences from individuals who have tried these brands themselves are worth their weight in gold; that’s why we test everything ourselves and crawl customer reviews too.