There’s no shortage of sportswear out there that we can describe as unflattering. So much of it is terribly designed, drowning in distracting logos, overly focused on functionality and completely neglecting of the aesthetic appeal of cycling brands.
Fortunately, a few cycling companies today have their heads screwed on right and are beginning to show that sometimes simplicity can rule in design. These are eleven of the best cycling brands men need to know for their next epic ride.
Design geeks everywhere are in love with Bernard’s beautiful cycling kit. The colours, the typography, the totally unique design – everything comes together perfectly, resulting in one of the most coveted jerseys in the cycling game. The limited edition gear (which includes three jerseys, shorts, a wind vest, arm warmers, and a cap) flies off the shelves every time in goes on sale, so good luck getting your hands on it.
Melbourne-based Jaggad creates professional athletic wear that meets the performance needs of the pros while still being accessible to all. The garments are high quality and ultra modern, but never showy or overly-branded. What makes Jaggad unique is the interesting line-up of investors and sports identities behind the brand, from AFL players Steve Greene and Chris Judd, to Just Jeans founder Craig Kimberley, to Young Rich list member Ryan Trainor.
Rapha caters to discerning cyclists with a one-stop shop that offers performance roadwear and accessories, alongside publications and events. The first Rapha collection was launched in July 2004, at a month-long Rapha exhibition of cycling memorabilia and events called “Kings of Pain.” From those humble origins, Rapha has gone on to become synonymous with the highest levels of quality and become the official clothing sponsor to Team Sky Pro Cycling.
The World Cup isn’t the only cool thing happening in Brazil right now. Kirschner is the full package of cool – everything from the branding, to the photography, to the videos, to, of course, the actual clothing, is eye-catching and contemporary. For now the product line only includes short- and long-sleeved jerseys, plus t-shirts and caps with the brand’s signature mountain graphic, but there are plans to expand in the future to arm warmers, jackets and shorts.
Riders using ASSOS products have won well over 250 gold medals at Olympic Games, World Championships and in almost every other prestigious professional cycling race. Impressed yet? Based in Ticino “Terra di Ciclismo”, Switzerland, ASSOS was founded in 1976 with the creation of the first ever Lycra® cycling shorts. The company continues to innovate, setting industry standards (like the fastest cycling bodysuit on earth) time and time again.
Capo was founded in 2004 by Gary Vasconi and Robert Carbone. Initially, the line-up covered technical socks and casual apparel. Over the years, product range has expanded to include a collection of men’s kits along with the launch of the Capo custom apparel program. Capo now sells its high quality, progressive designs to passionate cyclists in North America, Australia, New Zealand, Europe and the UK.
After many emails from hard core cyclists we had to add Brandt Sorenson into the mix. Brandt Sorenson is luxury cycling gear that’s hand crafted in the USA and focus on quality and functionality over ease of production or cost.The Brandt Sorenson palette communicates the class and prestige of the modern athlete. If you’re a freak of nature they offer custom tailored garments to the rider’s unique dimensions in addition to standard ergonomic fit sizes.
Cafe Du Cycliste
Another addition to our list of elite cycling garments is this French brand which pitches itself on tailored technology. Cafe du Cycliste believes that presentation doesn’t need to be compromised in pursuit of performance on the road. Their range is inspired by the tradition of French cycling and hand crafted with a range of fabrics to ensure the quality lives up to the wear. There’s also a wide range of colours to choose from which will ensure you get noticed for all the right reasons.
Designed in Australia and made in Italy, the Volero line of premium cycling gear is not for the pretender. The brand is the brainchild of two brothers who decided to fuse their passion for cycling and design. The duo are constantly designing and creating fresh cycling kits as well as updating their existing lines to ensure they stay ahead of the competition creatively. Their current summer range features lightweight fabrics, MANTODRY moisture wicking and brighter colours that resist fade under the harsh sun.
Hailing from the good looking streets of Melbourne is Maap, an apparel group who know their riding and exist to offer premium cycling apparel for men and women with a focus on quality, cool design and art. Their garments are designed to withstand the regular abuse of of cycling with a strong focus on longevity through quality manufacturing. They’re pretty serious about this point too with their cycling socks made in Australia and their apparel made in Italy.
Black Sheep Clothing
If you don’t want to look like anyone else on the road, Black Sheep Cycling is your best bet. Some would call them unique whilst others would call them gaudy. Either way, there’s no doubt their kits will catch eyes as you blaze through the course in style and comfort without compromising on performance.