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David Beckham Partners With Biotherm For New Men’s Grooming Line

David Beckham is digging deeper into the trenches of the men’s lifestyle market with the announcement that he is the new global ambassador for luxury skincare maker, Biotherm Homme.

The collaboration will see the British football star and entrepreneur release his own men’s grooming line for the brand in 2016. In a video announcement, Beckham expressed his eagerness to finally grace the grooming industry alongside Biotherm.

“I’m excited to be working with Biotherm Homme. I’ve been thinking about developing a skincare range for a long time and it wasn’t until I started speaking with Biotherm that it all came together. They are as ambitious as I am, and we look forward to showing everyone the fruits of our labor very soon.”

RELATED: How To Get David Beckham’s Style

Given Beckham’s robust track record for choosing sound partnerships which deliver appealing products, his venture into grooming with a brand like Biotherm should prove both successful and lucrative.

Biotherm’s General Manager David Fridlevski said, “the partnership between Biotherm Homme and David Beckham is set to shift the boundaries in the men’s skincare category and reinforce our brand’s leadership.”

“It’s the first time a male celebrity of this stature has developed a skincare collection. We’re proud to be David Beckham’s partner of choice to develop his vision of skincare, and we’re delighted to welcome him as a new brand ambassador.”

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