The Playbook For The Modern Man

Eastland Is The Latest Australian Destination For Men’s Fashion

Full screen

The following article has been sponsored by Eastland

It’s no secret that Australian men aren’t the most proactive shoppers, but with the arrival of a revamped Eastland retail space in Melbourne’s eastern suburbs, picking out your finest threads is about to get a whole lot easier.

Eastland began life back in 1967 as a humble shopping destination. Today those halls have been drastically transformed into a sleek new fashion retail space to the tune of $665 million. What does this mean for the style savvy men of Victoria? Your entire wardrobe can now be found under the one roof.


Forget trawling through endless designer outlets for garment sizes which don’t exist. The new Eastland boasts a total of 350 specialty retailers alongside distinguished men’s labels such as Bailey Nelson, Scotch & Soda, Calibre, M.J. Bale, Aquila, Menzclub, Hype DC, Levi’s, Witchery Man, Oxford, Rodd & Gunn, H&M and Uniqlo.

From exquisite suits, to street wear to dress shoes and sneakers, Eastland’s extensive lineup of stores makes easy work of an often arduous task.

If that’s not enough to get your new season wardrobe going, there’s also a brand new space called The Arcade dedicated to showcasing up and coming designers to ensure you’ll remain at the very forefront of men’s style. The Arcade is now open and features a collection of immersive boutique brands to complement your hassle-free shopping experience.

When the stint is done and dusted, the extensive options for world class dining in Eastland’s newly designed Town Square is unprecedented. The Cellar Door offers up modern contemporary cuisine whilst doubling as a dedicated brewery downstairs and a dining event space upstairs.

Even home time doesn’t need to be a battle in the car park queue with Eastland now offering premium services such as valet parking, parcel valet, guest lounge and dining concierge.

Shopping is no longer a dirty word for men. At Eastland, it’s one very cool experience made quick and easy. Dare we say…enjoyable.

Photos courtesy of by Sam D’agostina


Show More



The playbook for the modern man

Get the very best of men's style, health, travel & culture delivered to your inbox.

Dont show me this again