The Playbook For The Modern Man

France Vs. Britain: Which Nation Is The Most Stylish?

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Who is more stylish – the French, or the British? It’s a loaded question. The Brits boast plenty of icons, from Burberry to Bond, but the French are no stranger to style either with more luxury labels than you can poke a stick at and that distinctive Parisian style idolised around the world.

British online fashion and beauty sales website Shopcade recently weighed in on the France Vs. Britain style debate with a survey shedding light on the purchasing behaviour in both countries.

The study found that only 20% of French men stated they don’t identify at all, or not very much, with fashion. 74% of British men, on the other hand, said they did. Also, 23% of British men actually stated their current look was ‘no style’ (whatever that means) and 24% of French men described their style as ‘streetwear‘.

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Most interestingly, however, was the difference between the countries in terms of selection criteria. In the UK, the prime reason to choose an item while shopping was cut for 47% of men. In France, originality is the main motivator, according to 34% of men.

It’s still unclear who is the most style savvy, but you can count on the French to rock the most original streetwear and the Brits for well-cut looks that defy typical fashion trends.

[via Fashion Mag]

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