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Escape The Mundane With The H&M Summer 2016 Campaign

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Just because it’s a Thursday and you’re stuck behind your desk doesn’t mean you can’t indulge in some healthy tropical island daydreaming, right? H&M lends a helping hand with the Summer 2016 campaign, full of bikini-clad women, beachside lounging and menswear wardrobe essentials you’ll need this season and beyond.

Starting off with the basics, H&M has you covered in print and plain shirts, tees, shorts and trousers for easy summer dressing without trying too hard. The second half of the campaign, however, transports you from the street to the beach (and amongst the women) with a range of pop colour and print boardshorts, and light summer shirts perfect for wearing unbuttoned at a balmy dinners and beachside drinks.

Fuss-free and classic, H&M’s Summer 2016 collection will have you looking forward to warmer weather and lighter, brighter wardrobes.


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