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Justin O’Shea Is Teaching You The Fine Art Of Selfies

If you don’t know the name by now, you soon will. Justin O’Shea is the man who was recently appointed the creative director of Italian menswear label, Brioni. More importantly he owns one hell of a street style presence with his uniquely masculine looks making him a leading male figure in the style scene today.

As a nod of approval to his rising popularity, O’Shea teamed up with Mercedes-Benz and fashion blogger Jayne Min to explore the fine art of selfie taking for Fashion Week. The parody clip which has O’Shea playing the master of selfies was directed by Parachutes and takes narcism to odd new places.

It’s also damn funny too with the Australian style icon playing a philosopher and self-proclaimed ‘Selfie Specialist’.

Watch and learn.


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