The Playbook For The Modern Man

Is The Motorola Razr Phone Making A Comeback?

Remember Motorola Razr phones? They were those ultra-thin, ultra-tacky flip phones clasped in the hand of every Paris Hilton-wannabe and emo kid in the early noughties.

Released in 2004, the Motorola Razr was often spotted in hot pink or gold and apparently went on to sell a whopping 130 million units worldwide, making it the best-selling ‘clamshell’ phone of all time.

Now, 12 years down the track, there are talks that the Razr is making a comeback after Motorola teased a re-release ad that promises to “flip back to the Razr days of yesteryear and get ready for the future.”

Many believe the Motorola Razr will return from the dead in the form of an Android handset, but we will have to wait in anticipation until the new model is unveiled by Motorola’s parent company, Lenovo, on June 9.

Will the revived Razr be an ironic, noughties trend adopted by hipsters far and wide? Or will it crash and burn? Watch this space.




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The playbook for the modern man

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