The international fashion trade fair known as Pitti Uomo is gearing up for another stylish year at Fortezza da Basso in Italy.
Of course it wouldn’t be a proper fair without the herds of stylish men peacocking their most innovative looks in between shows – now a street style spectacle of Pitti Uomo itself. For this year, the organisers of Pitti Uomo 90 are pinning the theme as ‘Pitti Lucky Numbers’.
The short trailer will aim to capitalise on the years of media exposure by teaming up with filmmakers to portray Pitti as a multichannel and multimedia event that goes beyond just fashion.
The psychedelic clip is no doubt quirky, featuring cut shots of suits, art pieces and symbols that represent what Pitti is all about. Pitti Uomo 90 will once again be helmed by the creative direction of Sergio Pappalettera and Ced Pakusevskij who have set the trend in the past for leading men’s fashion.