The Playbook For The Modern Man

The World’s Biggest Brands Reimagined As 3D Inflatable Balloons

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Brazilian graphic designer Vinicius Araújo has reimagined iconic logos as 3D inflatable balloons for his new series “Blow Up.”

Using the 3D modelling software Maxon Cinema 4D, Araújo transforms the instantly-recognisable logos of brands like Nike, Apple, Mercedes, adidas, Twitter and more. The artist offers an inside look at his process and techniques in the sped-up video below:

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Check out the logos above and more of Araújo’s work here.

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