The Playbook For The Modern Man

Blue Wine Is The Next Hipster Drinking Trend

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First there was craft beer, then there was cocktail physics, brosé and now there is blue wine. Yes, you read that right. The latest hipster drinking trend soon to infiltrate our bar menus and drinks carts is blue hued wine.

For those tired of the white wine-induced headache, or red stained teeth, Spanish winemaker Gik has just launched an 11.5% ABV blue wine, the result of mixing red and white grapes, as well as two organic pigments – indigo and anthocyanin – found in the skin of grapes.

Gik breaks the mould in more ways than one. Made from a blend of Spanish grapes from no particular region by a group of six 20-somethings who are not vintners or wine connoisseurs, the creators of the blue alcohol are simply hipster innovators looking to shake up the world of wine.


“…Drinking Gik is not just about drinking blue wine; you are drinking innovation. You are drinking creation. You are breaking the rules and creating your own ones. You are reinventing traditions,” the creators say.

Crisp and and light, Gik hopes to attract the attention of millennial drinkers with a sweeter palate who find white and red wines too bitter to drink. It’s already proven to be a hit in France and will launch throughout the rest of Europe this Summer at £7.50 a pop.

Innovative wine craze, or sugary teenage alco-pop? Only time will tell.

RELATED: Hipster Men Are Drinking All Of Australia’s Rosé

  • RichieM

    Sugary teenage alco-pop. It also contains “non-caloric sweetners”. It’s basically alco-pop made with wine.


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