It’s all very well to serve up the latest men’s fashion looks from the likes of staple brands Dior and Givenchy, but what about the lesser known brands? Cutting edge, innovative and with a finger firmly on the pulse of the trailblazing trends that are steadily trickling up the fashion food chain, we’re here to educate on the brands you need to know.
This week, we’re starting with Amsterdam-based label, OLAF HUSSEIN.
STORY: Growing up in Amsterdam, Olaf Hussein was totally in awe of Japanese denim label Evisu which was founded in the early 90’s. In fact, it’s what the designer says inspired him to get into jeanswear. Denim quickly became Hussein’s passion, a fabric he’d spend hours learning about: the history of denim, how it’s made, the dying process. Years later, OLAF HUSSEIN debuted at the Amsterdam Fashion Week SS15 and has since expanded from denim to full collections stocked around the world and at the brand’s very own Amsterdam-based flagship store.
LOOK: The Netherlands and Amsterdam have become a hotbed for young denim design talent (think G-Star, Denham and Scotch & Soda) in recent years and as such, OLAF HUSSEIN is riding the wave with expressive denim designs born out of the designer’s curiosity in exploration and travel. Hussein’s designs focus on detail, understated luxury, subtle statements and a strong belief in quality design.
NEWS: For Spring/Summer 2016, OLAF HUSSEIN has injected a bit of bold colour into his typically monochrome colour palette in a sportswear inspired collection that features coach jackets, classic shirts, zip-up blousons and cropped trousers, perfect for easy wardrobe layering. Hussein has also made his first foray into footwear for SS16 with the pumped up ‘Fundament Sneaker’ and ‘OH!’ print tees and accessories.
PRICE RANGE: $23 AUD for a signature OH! key chain or tote bag to just over $400 AUD for a sporty lightweight mac.
RETAILERS: END Clothing, United Arrows, Sugar, FOUR, OLAF HUSSEIN online and The Fitting Room by OLAF HUSSEIN located in the bustling Nine Streets district in Amsterdam.