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Brands You Need To Know About: OAMC

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Welcome to another instalment of Brands You Need To Know About, a series where we give you the rundown on niche men’s fashion labels that are making bold strides from the runways of fashion week to your wardrobe.

This week all eyes are on Luke Meier’s contemporary menswear brand OAMC.


STORY: Formerly the head designer of Supreme, Luke Meier launched OAMC in 2013 to as an answer to approachable luxury menswear. “I was looking for something that I could relate to that was made at a luxury level…OAMC was my chance to create high-level products that present ideas and references that are more in line with my interests and perspective,” Meier told Hypebeast. The result? A menswear label with its feet firmly planted in workwear that combines functionality with a streetwear-influenced high end aesthetic.

LOOK: OAMC designs are produced in Paris and manufactured from Italian and Japanese fabrics in Italy and Portugal to produce classic and durable menswear styles that are combined with futuristic touches that bring them up to date without sacrificing on quality. OAMC offers a look that has clearly trickled up from the streets, taking the pretension out of menswear and offering it to the fashion-conscious masses. It’s a strategy that has solidified OAMC’s presence alongside the likes of Dries Van Noten and Thom Browne, and even scored Meier the prestigious 2016 ANDAM Grand Prix award.

NEWS: Following a Tanzania-inspired Spring/Summer collection, OAMC is back this season with a military-inspired collection that combines classic khaki, navy and camouflage with structured, yet relaxed silhouettes that can easily be taken to the streets. Hero looks include a panelled navy bomber worn with tapered khaki trousers or the heavy duty sneakers paired with an oversized sweater, peacoat and structured track pants.

PRICE RANGE: An OAMC print tee will set you back $80 while a navy Dock Coat costs around $350.

RETAILERS: OAMC stockists are dotted around Europe, North America, Africa and Asia but in Australia you can find the brand at McKilroy in Perth and Supply in Sydney.


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