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Get Optimistic With Bally’s Bright AW16 Collection

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Tonight, everything is possible. That’s the message Bally is trying to convey with the brand’s Autumn/Winter 2016 campaign, an offering of abundance and flamboyance for the season ahead.

The collection, titled ‘Leader of the Pack’, is all about luxurious eccentricity. Think velvet blazers, ruffled shirts and chequered suits worn with spectator shoes.

Some of our personal favourites span from a bright purple shearling jacket, all the way to a patent leather peacoat and other colourful Bally ‘belt print’ pieces. In fact, leather underpins the entire collection and it appears that design director Pablo Coppola was aiming to celebrate the Swiss luxury label’s classic leather staples, with a fresh and youthful twist.

Photographer Jack Davison also lent his talents to the campaign, shot in a 1970’s inspired studio and capturing Bally’s new, rebellious fashion gang. Check out the video below for more.


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