The Playbook For The Modern Man

A Guide To Melbourne’s Best Jeans Stores

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1 of 13|Acne Studios|250 Elizabeth Street, Shop 22, The Strand
2 of 13|A.P.C|QV Melbourne, ACL13 Albert Coates Lane
3 of 13|Nobody Denim|396 Brunswick Street, Fitzroy
4 of 13|Nudie Jeans|190 Little Collins St
5 of 13|Dejour Jeans|542 Sydney Road, Brunswick
6 of 13|Someplace|Level 2, Royal Arcade, 314 Little Collins Street
7 of 13|Up There|Level 1, 15 McKillop Street
8 of 13|Harrolds|101 Collins Street
9 of 13|Calibre|Shop 222, Level 2 Melbourne Central, 300 Lonsdale Street
10 of 13|Universal Store|Shop L02 205 Melbourne Central 211 La Trobe Street
11 of 13|Zanerobe/General Pants|General Pants, Melbourne Central Shopping Centre, 211 Latrobe Street
12 of 13|Service Denim|397 Brunswick St, Fitzroy
13 of 13|Dolce & Gabbana Australia|171 Collins St

No matter what walk of life you’re from, every man deserves a fine piece of denim to prop up their wardrobe arsenal.

What is the definition of fine denim? Think cut, finish, depth of dye, ageing and you’re only just scraping the surface of this century’s old art. Thankfully, there is a reprise. We’re postponing the mum butt until your senior years and sending a list of the eleven best jeans stores Melbourne has to offer. 

Acne Studios

250 Elizabeth Street, Shop 22, The Strand


Acne Studios stands for Scandinavian minimalism at its finest and Melbourne is one city lucky enough to see two stores. The brand was originally conceived as a denim label by Jonny Johansson in 1996 but today it has expanded into a myriad of fashion-forward collections which are inspired with hints of contemporary art and photography. For those looking pure Scandinavian design in premium quality garments, Acne Studios is the place to hit up.

Brands: Acne


QV Melbourne, ACL13 Albert Coates Lane

Melbourne’s first A.P.C store was a long time coming and it only took the combined efforts of Incu founder Brian and Vincent Wu to bring it to our shores. A.P.C stocks the most contemporary in men’s fashion including a fine selection of high quality denim as seen on celebrities around the world. Be prepared to drop a serious wad of cash at this place if you’re a modern purveyor in the streetwear game.

Brands: A.P.C

Nobody Denim

396 Brunswick Street, Fitzroy

For those who are patriotic about their threads, you really can’t get any more Melbourne than Nobody Denim. Founded by brothers Nick and John Condilis, the brand stocks a cool selection of jeans that are designed and manufactured right here in Australia with pride. But wait, there’s more. The brothers have listened to what the local market wants when it comes to denim and duly delivered, designing their own unique tools and techniques for the hand customisation of every pair they produce. Optimum fitment appears to be the goal here with men able to choose between skinny or slim straight cuts in both indigo and black wash.

Brands: Nobody Denim


Nudie Jeans

190 Little Collins St

Impeccable Swedish design paired with Italian craftsmanship is always welcome on local shores and one such label has been delivering this for just over a decade now. The beauty of Nudie Jeans is the fact that all their denim products are made with a transparent manufacturing process so you know which region your hard earned cash is going to. Their cotton twill is also 100% organic, if that’s your kind of thing. More importantly though Nudies are designed to look sleek, modern and fit you like a glove until the next ice age (ok, maybe not). They are sturdy quality jeans though and the staff will advise you not to wash them for six months whilst they break in. Grown men shouldn’t wear dirty jeans so here’s our solution to get around that.

Brands: Nudie

Dejour Jeans

542 Sydney Road, Brunswick

While the store doesn’t look like much on the outside, Dejour Jeans is a goldmine for hardcore denim enthusiasts. The tiny space has floor-to-ceiling shelves stocked with every style of denim you could possibly think of. Each one is made using wholesale denim from Bradmill, an Australian textile mill that’s been around since 1927. But the real trump card this store has is the on-site alteration service, making it your one stop shop for finding the perfect pair of jeans. At approximately $60 a pair (including alteration), this store is a real steal for quality denim that doesn’t break the bank.

Brands: Dejour Jeans


Level 2, Royal Arcade, 314 Little Collins Street

Since its humble beginnings more than a decade ago, Someplace has fast become a pioneering retailer when it comes to local and international fashion. They believe that artistic creativity is at the very core of producing high quality fashion. Someplace pays homage to all things Nordic fashion, often housing emerging and established designers from around the world. If you love supporting local denim talent, be sure to keep an eye on this store as each season they select a limited range of stylish wearables and present them in a curated retail environment, similar to an art gallery exhibition.

Brands: Dr Denim, The Blue Uniform, Levi’s

Up There

Level 1, 15 McKillop Street


If you’re a big fan of streetwear and urban style, be sure to check this store out. Established in 2010, Up There prides itself on stocking only the most unique fashion labels, placing special emphasis on new labels that give a contemporary twist to menswear classics such as jeans.

Brands: 3Sixteen, Monitaly, Noir, OrSlow, Public School


101 Collins Street

Harrolds is the home of high-end denim amongst a host of other premium menswear. The retail space showcases the finest in international sartorial fare from Tom Ford, Belstaff, Balmain Man, Jacob Cohen and many more from the world’s finest designers. As extravagant as their items are, it’s important to bear in mind that many of their items aren’t cheap so expect your bank account to take a significant hit as you walk out with nothing but the best.

Brands: Acne Studios Man, Alexander Mcqueen Man, Balenciaga Man, Balmain Man, Brioni, Caruso, Comme Des Garcons Homme Plus, Dries Van Noten Man, Givenchy, Gran Sasso, Harrolds, Lanvin Man, Lardini, Maison Margiela Man, Moncler, Moncler Saint Laurent Paris Man, Stefano Ricci, Strateas.Carlucci, Thom Browne Man, Tom Ford Man, Valentino


Shop 222, Level 2 Melbourne Central, 300 Lonsdale Street

Australian menswear label Calibre also have a talent for keeping one eye on the fashion forward and the other on local tastes. This has allowed them to flourish in the home market with an array of menswear which also extends into denim with a modern fit and finish that won’t eat up your entire month’s pay. Their biker style range of denim is especially a winner so keep an eye out when their new season designs pop up regularly.

Brands: Calibre

Universal Store

Shop L02 205 Melbourne Central 211 La Trobe Street

For the younger crowd looking for their indigo fix, there’s no place for denim like Universal Store. These guys supply some of the most in-demand brands of denim from labels with proper streetwear roots. They stock over 160 brands and boast a pretty gun online store as well if you can’t be bothered doing it old school.


Brands: Lee, Wrangler, Zanerobe, Neuw, Nobody, Deus Ex Machina, Assembly, The Academy Brand, Rolla’s, Stussy


General Pants, Melbourne Central Shopping Centre, 211 Latrobe Street

Hailing from Sydney, Australia are the talented lads at Zanerobe. Founders Jonathan Yeo and Leith Testoni know cutting-edge streetwear like the back of their hand and they have successfully used this foresight to create an Australian label that is both innovative and aesthetically sound. Known for taking risks to stay on top of the game, their denim and pants range have graced some of the world’s most talented artists including Diplo, Macklemore, RUFUS and Chance the Rapper. Want to roll with the best? You have to rock the best in the business.

Brands: Zanerobe

Service Denim

397 Brunswick St, Fitzroy

When three masterminds of denim get together to open a concept store, it’s time to take a closer look. Born as the brainchild of three labels including Rolla’s, Neuw and Abrand, the concept space allows for customers to peruse through the fine selection of jeans in a cool textiles factory space. Alterations? You got it. The guys have a dedicated in-house seamstress manning the machines on weekends to offer up free alterations for your purchase.

Brands: Rolla’s, Neuw, Abrand

Dolce & Gabbana Australia

171 Collins St

High end luxury label Dolce & Gabbana aren’t just know for the dressy stuff. They also make a mean pair of denim and are conveniently located in the heart of Melbourne on the Paris end of Collins Street. Boasting pure Italian sartorial flair, men can step into the immaculately designed store to pick out their threads which come in a select range of cuts and washes. Be warned though, it’s all about indulgence at this establishment so be prepared to spend if you’re after a quality piece of menswear.

Brands: Dolce & Gabbana



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