Pharrell Williams has left his stamp of approval on the first G-Star RAW collection since taking co-ownership of the brand back in February.
At the forefront of the latest denim designs are eco-conscious threads made from recycled plastics retrieved from the seas, an initiative forming part of the “RAW for the Oceans” campaign.
Speaking to Hypebeast, the Amsterdam-based company said that their Fall/Winter 2016 campaign was an opportunity where “G-Star and Pharrell offer a look behind the curtain to explore the concept of ‘RAW,’”
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“They step beyond the product to tell the story of the brand itself and the people behind it.”
Williams is himself featured in the new collection’s family portrait which shows off a cool range of denim wear for both men and women that is more refined and less edgy compared to G-Star’s past work.
Currently there’s plans for Williams to expand the denim range into jumpsuits and deconstructed women’s blazers as well as less conventional concept garments including teepee and jockey uniforms.
Punters can expect more experimental threads from the Pharrell team as the seasons roll on.