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Researchers Reveal Why Tinder Is Ruining Your Love Life

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How has your Tinder love life been going lately? If you’re at the point where swiping right feels like chore and your conversations have been reduced to nothing but an exchange of cliché gifs then you’re not alone. In fact, a group of researchers have just discovered why the Tinder landscape has become so bleak.

The study, which saw researchers from the University of Kansas create 7 fake female profiles and 7 fake male profiles, found that male profiles matched with less than 1% of their swipes, while female users matched with 10.5%.

Researchers also found that along with making matches more quickly, women were 3 times more likely to reach out to a fake male profile and the messages they sent were over 10 times longer, implying they are perhaps more invested in making matches work.


The findings represent a vicious chicken-and-the-egg cycle, where male users are robotically swiping right on almost any profile because women are pickier, but female users are remaining selective because they have to pare down the constant influx of men.

According to sex educator and researcher Justin Lehmiller, women are programmed to be more selective from an evolutionary standpoint, as it’s subconsciously required when finding a mate to reproduce with. It seems that we’ve taken those primitive mindsets from the cave to the Tinder swiping game. Old habits really do die hard.

RELATED: 10 Best Dating Apps & How They’ll Score You A Date

  • FernandoArdenghi

    Social dating is vaporware.
    Online Dating for serious daters does not need to be more social, it needs to be more effective/efficient.
    It needs to reduce the false positives problem and big data dating IS NOT the key to long-lasting romance.

    The key to long-lasting romance is STRICT PERSONALITY SIMILARITY and not “meet other people with similar interests”.

    Lack Of Innovation & Decadence can summarize the Online Dating Industry.

    The Online Dating Industry does not need a 10% improvement, a 50% improvement or a 100% improvement. It does need “a 100 times better improvement”

    All other proposals are NOISE and perform as placebo.


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