Public perception is often more powerful than facts. A nation’s reputation can influence everything from whether tourists want to visit to foreign policy decisions. A recent study by the Reputation Institute, a reputation management consulting firm, identified the world’s 10 most reputable countries right now. Scandinavia is 2016’s big winner.
RI’s ranking system is based on online surveys of 48,000 people within G8 countries. A nation’s overall perception was explored across 16 attributes, such as: is it a safe place to visit? Is it a beautiful country? Does it have friendly and welcoming residents? Does it enact progressive social and economic policies? Is it run by an effective government?
In all, the Reputation Institute evaluated 55 countries based on levels of trust, esteem, admiration, and respect. Seven of the top 10 countries are in Western Europe, with two in Australasia and one in North America.
The #1 nation took the top spot because it’s a “great place for families with 16 months of parental leave and free day care services,” according to RI. It also “invests in green living” and is “a safe country for women.” Other perks are its “favourable economic growth” and “high transparency in the media.” The “beautiful nature and fresh air” don’t hurt either.
View the top 10 for 2016 in the gallery above, and check out the full report here.