The Playbook For The Modern Man

Google Reveals The Biggest Menswear Trends Of 2016

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Even your significant other doesn’t know you as well as Google does, so when it comes to predicting the biggest menswear trends of the year, you can trust that the search engine has its finger on the pulse.

Google’s annual trend report analyses the year’s most searched subjects and geographic data to determine what’s hot with shoppers. According to the 2016 fashion findings, three trends are rocking runways and retailers right now – military chic, free-spirited, and ready-to-go outfits – with one key piece ruling the sartorial roost.

Searches for casual, utilitarian threads like “sweatshirt” and “windbreaker” are on the rise, suggesting that the beloved athleisure trend isn’t going anywhere soon. Polo shirts and t-shirts have also been popular with the style set this year.


On the bottom, men have embraced statement trousers in 2016, particularly if they’re denim. “Ripped jeans” and “ripped black jeans” are the most searched combinations this year. “White jeans”, “cargo pants”, and “linen pants” are also on the up and up, while “drop-crotch pants” and “acid-wash jeans” are on their way out.

But the big winner? The 2016 menswear trend to end all 2016 menswear trends? That would be the bomber jacket, which has exploded in popularity by over 500% since last year. Notoriously stylish chaps like David Beckham and Kanye West led the way for the masses, making the bomber Google’s top trend of 2016.

Get on board before the year is over with the 25 Best Bomber Jackets For Men.


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