The Playbook For The Modern Man

Nike’s ‘Back To The Future’ Sneakers Will Officially Go On Sale

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Nike made massive headlines back in March at the Innovation Summit when they unveiled the HyperAdapt 1.0 – a sneaker which mimicked the autonomous lacing system made famous in Back to the Future II by Michael J.Fox.

That groundbreaking sneaker was of course announced to release some time this year and now keen punters have an official purchase date of November 28.

Furthermore, the tech heads at WIRED were recently able to get unprecedented access into Nike’s Innovation Kitchen (fancy speak for R&D department) to speak to the Vice President for Design and Special Projects of Nike, Tinker Hatfield, and the CEO of Nike himself, Mark Parker about the revolutionary new shoe.


In the interview Hatfield explained that this could well be the most difficult project in the history of footwear.

“I’m more excited about this than any project I’ve ever been involved with,” he said.

Parker meanwhile focused more on the shoe’s technical potential.

“Most of the athletes we observe – scientifically and otherwise – their feet are ruined. Here’s a thing that I believe, and I think it’s been scientifically proven: If your feet are not healthy, there’s kind of a chain reaction, and your entire body can get out of whack.”

The HyperAdapt 1.0 will feature nylon laces which tighten and loosen via a button pressed by the wearer. The midsole also lights up a soft LED once the E.A.R.L lacing system is activated. For those playing at home, that stands for Electro Adaptive Reactive Lacing.

Three colourways of the Nike HyperAdapt 1.0 will be available for purchase; deep black, crisp white and smooth grey. Pricing is not yet known but if you have to ask…

Keep an eye out at select Nike retail locations in the States. Appointment bookings to experience and purchase these wild kicks will be announced in the coming weeks.



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