There’s been a renaissance in Aussie menswear brands these last few years. With a specific sensibility for contemporary cuts, natural fabrics and modern technologies, Australian designers are crafting comfortable and casual clothing for men, which are simple, minimal and clean — a look that works for every guy.
Better yet, there’s no hefty price tag either. From surf-inspired denim to louche loungewear and urbanised street kit, here are seven Aussie menswear brands that are super stylish and won’t break the bank. And, they’re anything but bogan, mate.
What started out as a swimwear brand in 2010, has paddle its way into a fully fledged menswear offering from Venroy. Venroy was started by Theo Smallbone and Sean Venturi in Sydney, who today design leisurewear for men with collections of summer and winter pieces ranging from the jogger pant to the zip-through hoodie to incredible linen pieces: shorts, shirts and tees.
Basically, the gents design everyday, comfort pieces — as well as pieces you can easily dress up with a nice jacket and dress shoes — but with a focus on fine fabrics — linen, cashmere and cotton — letting the yarn and cut of the garment speak louder than flashy prints (except when it comes to swim shorts).
Based out of Fitzroy, designer Par Lundqvist founded Neuw on Scandinavian style and a love for denim. Collecting denim as teenager, Lundqvist left for Sweden where he worked in a denim shop. He then went on to work as a designer for Lee, learning the art of customisation and tried and tested tailoring tricks that go into shaping the thick, indigo fabric. He then joined friends Steve Little and Richard Bell, and Neuw was the outcome.
The brand’s signature ‘Black Color’ collection is crafted with a black weft to create a unique consistency, that’s become synonymous with Neuw, while the ‘Wear With Purchase’ denim collection is crafted from raw cloth for the purpose of wearing in the denim, to death — scars, fades, rips and all.
Neuw is sold instore in Urban Outfitters, Solo, Volt, American Rag, Fred Segal and more locally at General Pants.
Launched back in 2008 by friends Leith Testoni and Jonathan Yeo, Zanerobe has leaped from a fledgling Melbourne streetwear label to a purveyor of athleisure stocked all across the globe. Garnering the attention of big music celebs — Diplo, Rufus and Macklemore — Zanerobe crafts collections that are big on functionality, seen in the quality cotton fabrics and unique silhouettes, producing the now iconic ‘slingshot’ chinos and ‘sureshot’ jogger pants.
The brand’s passion for killer clothes — that move, is especially vivant with the new Zanerobe Rec collection. Inspired by recreation for recreating, the offshoot takes on tech fabrics in dark, moody neutrals and the occasional standout out pattern, perfect for on-point work out gear. Or “designed for the grind,” as Zanerobe puts it.
“Ready wearables” is how designer Nat Taubman describes his new-to-town Lapse label. Now hailing in Sydney, Taubman cut his fashion design teeth at Zanerobe, before launching a men’s fashion line that embodies clean, neat and minimal streetwear.
The name Lapse is play on a passage in time; Taubman looking to up the ante on streetwear, from sweaters, jogger pants and caps from something to skate around in, to clothes of modern luxury. Pick up a piece in Lapse’s Sydney boutique, online and on e-tailer Hypebeast.
Another streetwear offering straight out of Melbourne, Autonomy was created by Nick Demkiw in 2003. Harking from a graphic design background, as well as being a DJ and music producer, Demkiw took his creative eye and honed it in on clothes. Starting with a range of t-shirts, the brand now boasts trousers, shirts, knits and soft separates, among other things.
Each piece is crafted in the brand’s Abbotsford warehouse studio. Come here for simple, well-designed men’s fashion staples or an off beat print and colour to mix into your everyday. Pick up the threads online or at Autonomy’s Melbourne flagship, which even has a coffee bar attached. A blend of two loves.
#6 The People Vs.
Bondi-based with a flagship store opening in 2016, The People Vs. is a perfect melange of Sydney surf culture and New York streetwear. Inspired by music, art and misspent youth, The People Vs. craft clothes in authentic washes, dyes and patterning techniques for a lived in, vintage feel. With an anything-goes attitude, the brand is a master of denim, offering ripped jeans in variety of washes and skinny to slim silhouettes.
The People Vs. tell it like this: “Contemporary street wear with retro surf-punk styling and rock nostalgia.” Come here for a taste of the life-was-simpler-and-a-little-more-dangerous past. The Stevie shirt in a lofty, washed out rayon and a variety of colours and prints, is a must-buy. They are stocked in Sydney, Japan, New York, New Zealand and Bali.
#7 Assembly Label
The Sydney-based clothing brand was formed by design duo Damien Horan and Daniel Oliver back in 2011. Starting as a menswear line, Assembly Label has gone on to extend into a full offering of knits, trousers, tees, footwear and outerwear, all of which embodies this sense of coastal living via products that support this.
Super clean and minimal, Assembly’s latest collection has brushed up on fabric etiquette, producing staple items in luxury silk, suede and leather. Come here for a cool, summer vibe without looking like hipster. Assembly Label has a flagship store in Bondi, Manly, Brisbane and Armadale, and it available online.