BMW producing action films without a ‘Bond’ moniker attached? You heard right. The German marque which is more accustomed to delivering driver-focused sedans have re-commissioned the talents of Clive Owen to lead their latest short film, ‘The Escape’.
The first BMW short starring the English actor as a professional driver came about way back in 2001 to resounding success (10 million views) at a time where Youtube wasn’t even that prolific. Fast forward fifteen years and Owen has again teamed up with BMW alongside some of Hollywood’s most distinguished actors including Dakota Fanning and The Walking Dead‘s Jon Bernthal and The Departed‘s Vera Farmiga.
The formula is simple. Borrow District 9 director Neill Blomkamp to make an action film which elevates itself beyond the norms of an advertorial – whilst featuring a BMW vehicle as the hero car of course. In this case it’s the unreleased 2017 5 Series sedan being flung around town on a high speed mission which involves countless bullets, chases, explosions and helicopters.
Someone needs to call Gerard Butler for a role in the next part.