The players of AC Milan are getting an off-field style makeover, courtesy of Diesel. The lifestyle brand and legendary football club have officially announced a sartorial partnership that will last for at least three years.
Diesel is a natural fit for the Rossoneri squad. Both are Italian icons, each with their own global presence. Both share the values of team spirit, a brave attitude, and the will to win. Both possess a deep, unconditional passion for their fields that drives them to new heights. Combined they’re an unstoppable force – two brands with heart, influence, and worldwide recognition.
“This is a long-time dream coming to life, for me, for my family, for Diesel,” says Diesel Founder Thus Renzo Rosso. “The extraordinary journeys of Diesel and AC Milan are intrinsically linked: we are two major Italian players, iconic, similar in spirit, with global resonance, and we are teaming up around a dream of pride, passion and bravery. We want to make this collaboration unique, fueled with irony, innovation and modernity.”
AC Milan Vice President and CEO Barbara Berlusconi shares Rosso’s enthusiasm for the partnership. “I grew up with the red and black colours. I’ve always felt they were like a second skin. They’ve become my passion – the same passion that has driven AC Milan and Diesel to set up this partnership,” she says. “Diesel is a dynamic, international company in the fashion world, oriented towards the younger market, the same one AC Milan appeals to and reaches out to, following the path of other top European clubs.”
While Diesel levels up AC Milan’s off-field style, Adidas will remain the club’s kit sponsor.