If partying in absolute style sounds like your kind of night out then Karl Lagerfeld is about to make your squad dreams come true.
The iconic creative director of Chanel is in the process of building his new hospitality arm, Karl Lagerfeld Hotels & Resorts, which will house bespoke rooms, residential properties, restaurants and private nightclubs.
The project will take off with the help of a licensing deal with Brandmark Collective BV who will ensure the smooth integration of Lagerfeld’s name into the hospitality scene. Given that Lagerfeld has been sharpening his interior design acumen across various exclusive spaces over the years including lobbies, Hotel Metropole Monte-Carlo’s pool and a 270-room hotel in Macau, the aesthetic front of Karl Lagerfeld Hotels & Resorts should see no real issues under his full creative control.
Additionally, Lagerfeld’s latest twenty storey project which resides in the Lisboa Palace luxury development is already earmarked as a six star property. Punters can expect lavish surrounds across all of the venues (sorry guys, that probably means no thongs and T-shirts) and hopefully mother of all Karl Lagerfeld libraries.
Karl Lagerfeld’s endeavour into the hotel scene isn’t the first for fashion icons. Fashion houses such as Versace, Armani and Bulgari have already graced their name on hotels around the world.
President and chief executive officer of Karl Lagerfeld, Pierpaolo Righi, revealed that the push into hotels reflects the brand’s wish to “broaden Karl Lagerfeld’s comprehensive lifestyle experience.”
Brandmark CEO Tony Kurz said that the chain will deliver a concept which “celebrates the designer’s unique talent and approach to fashion and lifestyle.”
Time to save up those pennies for your next fashionable holiday.