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20 Years Of Apple Design Documented In New Book

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Brace yourselves, Apple fanboys. Christmas is about to look a lot merrier.

The Cupertino tech giant today announced the release of a new hardbound book which chronicles 20 years of pure Apple design. The intriguing story of the Jobs-Wozniak aesthetic is expressed through 450 photographs of past and current Apple products.

More specifically, the book entitled Designed by Apple in California will visually cover products from 1998’s iMac all the way to 2015’s Apple Pencil.

The minimalist publication will also document the vast array of materials and techniques used by Apple’s design team over two decades of innovation.

“The idea of genuinely trying to make something great for humanity was Steve’s motivation from the beginning, and it remains both our ideal and our goal as Apple looks to the future,” said Jony Ive, Apple’s chief design officer.

“This archive is intended to be a gentle gathering of many of the products the team has designed over the years. We hope it brings some understanding to how and why they exist, while serving as a resource for students of all design disciplines.”

The book features photography by Andrew Zuckerman and is dedicated to the memory of Steve Jobs.

To make it even more appealing the book will come in two sizes and be printed on specially milled, custom-dyed paper with gilded matte silver edges, using eight colour separations and low-ghost ink.

This linen-bound hardcover itself took eight years to develop.

Designed by Apple in California will be available from the 16th of November in small (260 x 324mm) for A$289 and large (330 x 413mm) for A$429.

Apple stores will also be stocking the publication.



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