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Melbourne Welcomes A New Saturdays NYC Flagship Store

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They’ve already graced our list of Sydney’s best jeans stores and now Melbourne will be getting some love with the arrival of Saturdays NYC’s second Australian flagship store in Victoria.

The Melbourne store follows last year’s opening of the luxe street label’s Bondi Beach flagship, with the new space following a proven formula in men’s fashion retail.

That means a space designed by Akin Creative which evokes “a contemporary, gallery like space with reference to 1950’s modernism,” according to the guys behind the fit out.

“The material palette is mostly neutral tones of white timber and concrete which creates a soft, classic mood.”

They might be selling the essence of New York, but the new store will also bring some local taste to the line with the integration of local photographic artwork and designer lighting all blending in seamlessly with threads and surfboards.

Stamping it’s authority as a men’s fashion destination, the joint even sports magazines and coffee which is supplied by Sydney’s Artificer and Melbourne-based Everyday Coffee.

Those keen should keep an eye out for Saturdays NYC exclusives to come out of Melbourne and Sydney.

Saturdays NYC is located at Shop 9, Albert Coates Lane, QV Building, Melbourne.

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