Pantone describes the leafy hue as “a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew.” Greenery is refreshing and invigorating, reminiscent of lush foliage and a gentle reminder to step back and breathe deep. The colour was chosen to be a symbol of new beginnings and optimism at the end of what many felt was a particularly difficult year.
“Greenery bursts forth in 2017 to provide us with the hope we collectively yearn for amid a complex social and political landscape,” said Leatrice Eiseman, Executive Director of the Pantone Color Institute. “Satisfying our growing desire to rejuvenate, revitalize and unite, Greenery symbolizes the reconnection we seek with nature, one another and a larger purpose.”
Along with providing much-needed reassurance for the coming year, Greenery represents a desire to seek nature in our tech-saturated world. “The more submerged people are in modern life, the greater their innate craving to immerse themselves in the physical beauty and inherent unity of the natural world,” explained Pantone.
“We are so submerged in our routines and tethered to devices, but we have a great desire to disconnect and replenish,” Pantone vice president Laurie Pressman told CNN.
Lastly, Pantone calls Greenery “a life-affirming shade” that is “emblematic of the pursuit of personal passions and vitality.”
Think of Greenery as a call to action. After the stress and tension of 2016, it’s a reminder to find calm and remain hopeful in the face of challenging circumstances. It’s also an appeal to reconnect with nature and protect the environment. And finally, it’s a bid for boldness – the boldness, Pantone says, “to live life on our own terms, during a time when we are redefining what makes us successful and happy.”
Meet 2017’s signature shade here and see it in action in the gallery above.