Gigi Hadid, Kendall Jenner, Taylor Hill. Apparently the world should know these household names but for many the Victoria’s Secret show is just another reason to throw an extravagant lingerie party with some of the world’s hottest women with an Instagram following to boot.
Did we mention extravagant? Indeed. It’s not a Victoria’s Secret show without an ostentatious statement piece and this year it was a $3 million bra dubbed ‘Fantasy Bra’ worn by Jasmine Tookes. The meticulously crafted under garment was created by jeweller Eddie Borgo who used 9,000 rare stones which took 700 hours to finish and weighs in at over 450 carats.
Joining 51 of the Angels on stage in Paris were also pop royalty The Weeknd, Bruno Mars and Lady Gaga. In the 2014 – 2015 period, the American underwear giant reportedly made a revenue of up to US$7.2 billion so it’s no surprise that a breathing catalogue like the annual Victoria’s Secret show continues to grow every year.
In hindsight, it’s a small fortune to pay to reach 800 million potential customers in 190 countries as it begins screening over the holiday season.