The Playbook For The Modern Man

10 Best Instagrams For Thirsty Booze Hounds

The best place to browse drinks is a bar, but if a trip to your local is not in the cards, whip out your trusty smartphone and let Instagram quench your theoretical thirst.

The social network boasts a bustling subculture of bars, mixologists, boozy publications, and general alcohol enthusiasts sharing their passion with followers around the world. Their attention-grabbing feeds are a perfect way to brush up on your mixing skills, build your beer bucket list, discover recipes, ogle garnishes and glassware, and more.

Below you’ll find ten of our favourite alcohol Instagrams for all kinds of booze hounds. Browse thirsty.

Stir And Strain

The Stir and Strain blog has been named a finalist for Saveur’s Best Cocktail Blog award for three years running, though its founder, Elana, simply calls it a “cocktail scratch pad.” Don’t be fooled by her humble choice of words – the blog is a wealth of information on recipes, gift guides, and supplies, and the accompanying Instagram is the pefect blend of booze and photography skills.

Beautiful Booze

Natalie Migliarini is a woman with many gifts. She describes herself as “a home bartender, cocktail stylist, photographer, freelance writer, recipe developer, professional party planner and much more,” but to us she’s the mind behind Beautiful Booze. The blog and Instagram are bursting with creative cocktail recipes guaranteed to turn any event up to 11.


Craft Not Crap

Beer is serious business for Justin and Mike, the guys behind Craft Not Crap. But don’t call them picky – they’re passionate. Their “honest reviews for the craft beer connoisseur” aim to cover all aspects of beer enjoyment, from the brew itself, to the brewery it came from, to the process that created it. The Instagram keeps it simple with a format for shots, and is particularly a goldmine for fans of label design.


A Sazerac getting the royal spritz. Recipe via the link in our profile. : @danielkrieger

A post shared by PUNCH (@punch_drink) on

PUNCH is a James Beard Award-winning online magazine focused on narrative journalism – both written and visual – about wine, spirits, beer, and cocktails. The website is a one-stop shop for recipes, city guides, videos, articles, and recurring columns covering all kinds of alcohol. Follow their IG feed for high quality photography featuring their favourite creations.

Elliott Clark

The average man’s apartment bartending consists of cracking open a beer. But Elliott Clark is not an average man, and his stellar home mixology skills have earned him thousands of followers on his @apartment_bartender account. He offers recipes and tips along with the occasional giveaway, plus weekly videos on YouTube to help you master the cocktail-making arts.

Scotch Trooper

“Really!?!? Is our aim that bad?” – – – – – When visiting @stgeorgespirits late last year with @balveniejw we were taking about this shot with head distiller @genantagonist. I’ve tried a few layouts but never landed one that I was happy with (very minimal amount of whiskey was harmed in this shot). But now about the whiskey. Each release of the St. George Single Malt Whiskey continues to change a bit as their selection of barrels grow. Lot 16 is a collection of barrels ranging between 4-10yrs. We were able to taste quite a few releases when we visited, and each one is quite glorious. Can’t wait to visit again and see what they come out with next. #StGeorgeSpirits #StGeorgeSingleMalt #americanwhiskey #StarWars #Stormtrooper

A post shared by Scotch Trooper (@scotch_trooper) on

For the guy who likes a bit of silliness with his spirits, there’s Scotch Trooper. The whimsical account combines two of life’s greatest gifts – whisky and Star Wars – into one delightful package. Though the genius behind the account doesn’t reveal their name or face, their images have caught the attention of Mashable, AV Club, The Scotsman, The Nerdist, Huffington Post, and more.

The Beer Drinkers

Jeremy Wright of Melbourne and Andrew McRae of Hobart document all things craft beer on their IG feed. Their adventures cover industry events, bars, breweries, and of course, all the amazing beers they sample along the way. The imagery is bright and colourful, often with a nature-y background that will make you wish every day was summer.

Imbibe Magazine

Imbibe is the ultimate guide to drinks culture. In the magazine and online, Imbibe is a prime source for drink recipes, reviews, destinations, and profiles – everything you need to know about the people, places, flavours, and culture of drinks around the world. Imbibe also publishes books and produces drink-related events, including Negroni Week.

Tales of the Cocktail

Tales of the Cocktail began in New Orleans in 2002 and today is recognised as one of the world’s leading cocktail festivals. Each year, the event hosts the international spirits industry for a week of seminars, tastings, networking events, and more. Tales of the Cocktail also produces a number of other events and programmes, and occasionally takes its show on the road to other cities around the world.

Death & Co.

Don’t be fooled by the dour name. Only good times await at Death & Co, one of New York City leading speakeasy-esque cocktail institutions. The East Village bar won Best American Cocktail Bar and World’s Best Cocktail Menu at the 2010 Tales of the Cocktail Spirited Awards. 2017 marks ten years since the bar officially opened its doors, and it continues to receive worldwide recognition as a king of the cocktail industry.


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