The Playbook For The Modern Man

Meet The World’s Strongest Coffee: Black Insomnia

With 702 milligrams of caffeine per 12-ounce serving, Black Insomnia is four times stronger than the average cup of joe. Because #SleepingIsCheating.

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Australia invented a coffee that could literally kill you, but the award for world’s strongest coffee goes to South Africa. Cape Town-based Black Insomnia Coffee, launched last year, packs a whopping 702 milligrams of caffeine per 12-ounce serving, making it four times stronger than the average cup of joe.

The last coffee to be crowned king in the strength game was the appropriately named Death Wish, which has 660 milligrams of caffeine. An independent lab in Switzerland reportedly confirmed that Black Insomnia’s beans are 6.3% stronger than the beans from Death Wish.

For perspective, a standard 12-ounce cup of coffee has around 150 milligrams of caffeine, and a Red Bull boasts around 108. With only 34 milligrams, a can of Coke might as well be Ambien.


Black Insomnia writes that its coffee is “roasted and brewed by Dr G, one of the world’s foremost baristas,” who is the “mastermind behind getting your coffee as good as a ‘hug from your grandma’ while still being able to deliver that Chuck Norris roundhouse kick of caffeine goodness.”

Oh, and it has “a nice walnut and almost sweet taste profile,” but let’s be honest here, you’re not drinking it for the flavour. Learn more on the Black Insomnia website.

RELATED: The World’s Spiciest Potato Chip Is So Brutal There’s Only One Per Package


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