The Playbook For The Modern Man

Why Cheaters Don’t Stop Cheating, According To Science

A new paper explains why cheaters continue cheating and you should listen to your grandmother’s relationship advice.


Science explains Bennifer 2.0

“Once a cheater, always a cheater.” At face value, that sage bit of relationship wisdom seems like little more than a common sense warning, passed down by generations of well-meaning grandmothers. But according to a new paper published in the journal Nature, there’s an entire scientific phenomenon condensed into those six words.

The paper, titled The Brain Adapts To Dishonesty, examines the way repeated lies influence human behaviour to prove that the ‘slippery slope’ exists.

“Anecdotally, digressions from a moral code are often described as a series of small breaches that grow over time,” reads the paper. “Here we provide empirical evidence for a gradual escalation of self-serving dishonesty and reveal a neural mechanism supporting it.”


One of the brain’s most amazing qualities is its ability to adapt. “Habituation” describes a form of learning in which the subject decreases (or ceases entirely) its response to a stimulus that’s repeated. When you wear a new watch, you may be conscious of the sensation of pressure against your skin – but over time, you adapt to the feeling and forget you’re wearing it.

Smokers can’t fathom why non-smokers are bothered by the smell of tobacco. The water in a cold lake feels warmer soon after you jump in. The sound of construction down the road isn’t as annoying on Friday as it was on Monday. These are all examples of habituation and sensory adaption.

The same phenomenon applies to dishonesty. Using functional MRI and a behavioural task, the authors of this paper discovered signal reduction in the brain as a result of a history of dishonest behaviour, consistent with adaptation.

In other words, the more someone lies, the more comfortable they become with lying. What begins as small acts of dishonesty can escalate into larger transgressions.

It’s easy to apply this finding to repeated cheating in a relationship. Each time someone steps out, their negative emotional response to the act decreases. They become more comfortable deceiving their partner and more disconnected from their sense of morality. If it doesn’t feel bad, why stop doing it?

A cheater’s brain may also help rationalise their bad behaviour, further diminishing their negative emotional response (even if they’re caught).

“When participants were dishonest for the benefit of someone else, dishonesty at a constant rate was observed,” the study says. “This is consistent with the suggestion that the motivation for acting dishonestly contributes to its affective assessment, such that when a person engages in dishonesty purely for the benefit of another it may be perceived as morally acceptable.”

An especially habituated philanderer may justify their cheating by convincing themselves (and trying, probably failing, to convince their partner) that it’s for the greater good. At the very least, they’ll talk themselves into believing that there’s a totally relatable, perfectly good reason why they had to be a dirty, rotten, two-timing dick.


Be honest: you’ve known that person, heard of that person, or been that person.

Moral of the story? Listen to your grandmother. She may not have been a scientist, but she knows what’s up.

RELATED: The Mental Trick Happy Couples Unconsciously Use To Avoid Cheating

  • Yotam Barazani

    I cheated on my first girlfriend, in a moment of weakness, did something very stupid, dealt with the the consequences of both hurting the person I cared about more than anyone else, and losing them at the same time. I haven’t cheated on a partner since. Don’t put yourself in a box, you can always change for the better.

  • Grælgen Græggel

    Cheating is the last great Liberation for American men. Living in a country of women that feel the need to march with their $600 Prada purses, paid for by their husbands, to complain about how bad they have it, is why men cheat. It’s about time women in America realized that there’s nothing in their pants that is any different than millions of other women. It is good to be king.

  • Watson Deanna

    My name is Watson and i really want to let people know that Dr. Amigo is great and powerful because it is not easy for him to just rebuild a broken relationship within 48 hours. The fact remains that i read about his articles on the internet and i contacted him and through his help my broken relationship was restored with the only woman i ever loved. I just want to say i big thanks to Dr Amigo and make the world know his capability, I also introduced a colleague to him with depression and anxiety Dr Amigo cure them all. Anyone can read about him on the internet as “Dr Amigo the online spell caster” whatsaap/call on +2349058764985


Show More



The playbook for the modern man

Get the very best of men's style, health, travel & culture delivered to your inbox.

Dont show me this again