The Playbook For The Modern Man

Louis Vuitton Unveils The America’s Cup Challenger Playoffs Trophy

Winning the ocean in spectacular style.

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The 35th America’s Cup about to kick off in sunny Bermuda and with that comes Louis Vuitton‘s newest trophy to be awarded to the winner of the Challenger Playoffs.

For the uninitiated to boat racing, the Challenger Playoffs is a competition between five teams which sees the winner qualifying to challenge the America’s Cup Defender. That opportunity of course also comes with shiny silverware which is awarded to the victorious Challenger when the series wraps up on June 11th or 12th.

In true Louis Vuitton fashion the trophy is impeccably crafted from 10kg of sterling silver that’s been given both the polished and satin treatment whilst standing at a lofty 70cm high. The design itself depicts the silhouette of clashing sails whilst paying tribute to Louis Vuitton’s iconic Gaston ‘V’ motif as penned by son of the brand’s founder, Gaston Vuitton, during the 1930s – the symbol itself stands for the House’s values of Volez, Voguez,Voyagez (Fly, Sail, Travel).


RELATED: Secrets Of What It Takes To Win The America’s Cup

Kevin Baker, whose company was commissioned by Louis Vuitton to craft the trophy, says that, “This trophy encompasses a rich heritage – there is no greater line of heritage in competitive sport – yet it is an extremely modern piece. It was hand forged using hammer and stake, a technique that was being used since when the original America’s Cup was presented in 1851. It was important to make a trophy whose appearance reflected the excitement of sailing today.”

With such a priceless piece on offer, Louis Vuitton decided to complement the silverware with a piece of their own in the form of a LV monogrammed trunk custom made by the hands of just three craftsmen from the house’s historical workshop in Asnières, France. The case itself took a total of 400 hours to complete over a seven stage fabrication process.

All the action of the 35th America’s Cup will begin from June at the Great Sound in Bermuda.

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