The iconic Flinders Lane has officially welcomed a brand new menswear store to its stylish precinct with MASONS opening its first multi-brand flagship store in Australia.
The new destination will boast an array of apparel from urban contemporary to modern luxury to classic luxury whilst also stocking leather goods, accessories and fragrance. Men will be able to peruse exclusive brands including Alyx, Ambush, Slowear, OAMC, Resolute Denim, Tramarossa, Stemar, Zilli, Marni, Junya Watanabe, Corneliani and Isaia.
Accessories will also be an exclusive affair with offerings from Lock & Co and Cedes Milano. In total, that’s twenty-five labels under the MASONS banner which is pretty impressive for a new store.
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MASONS will include a bespoke service for fitting and tailoring, whilst those who are just up for a good chin-wag can kick back at the whisky and coffee bar.
General Manager of MASONS, Marco Siracusa explained that, “We wanted to do things differently with MASONS. We have unique brands and are honoured to be the sole stockist in Australia of many of these labels. We believe our customer will appreciate the depth of our range and the quality of our offering. The reputation of Melbourne as a luxury shopping destination is growing year-on-year and MASONS will take menswear in Australia to the next level.”
Those keen to check out the new store can head over to 167 Flinders Lane in the Melbourne CBD.