The Playbook For The Modern Man

Porsche To Target Owners Who Flip Their Cars For Profit

No more Porsches for you. And you.

Only 991 examples of the 911 R have been produced

It’s official. Porsche has had enough of disloyal customers who buy their rarest sports cars before flipping them off for a massive profit.

The issue has reached Stuttgart HQ who will now be tightening up their processes to ensure that their most sought after sports cars only get sold to customers who intend to drive them. This backlash was sparked by a recent issue in Australia where Porsche Australia rallied hard to acquire a rare 911 R model into the country for a customer. 

That customer clocked up a grand total of just 68km in less than a year before putting it on the market for AU$1.2 million (that price has since dropped to $900,000).  The car’s original price from Australian Porsche dealerships started at $404,700, whilst currently there are two other 911 Rs on sale in Western Australia for $895,000 (250km) and $890,000 (527km).

Car and Driver recently scored an interview with Porsche GT boss Andreas Preuninger who revealed that he is not happy about his best cars being traded in for a quick profit.

“I personally like to see my cars being used. That’s what we build them for. They are just too good to be left to stand and collect dust…I don’t like this business of people buying our cars to make money on them. That was never our intention. The purpose of limiting a car is not for it to gain value. We don’t want to be laying money on each car’s roof when they run out of the factory.”


Preuninger even went as far as firing back at some collectors who complained about the new 2018 911 GT3 coming in a manual transmission for the first time, thereby diminishing the value of their 911 R which was widely thought to be the only manual sports car to be produced from Porsche in recent times. Preuninger told the publication that Porsche is an automaker, not a “hedge fund” and if there’s a demand for manual GT3s, the company will build it.

The solution Porsche will put in place to stop resellers is simple. They know exactly who they sold the car to. Preuninger told the publication: 

“We are monitoring very closely who is flipping cars. We do not build too many cars and we know most of our customers well – we like to have a name for every car before we build it. If you’re flipping cars, then I think it’s understandable that you won’t get on the list for the next car if we have more demand than supply. It’s not a punishment but a strategy: to supply the cars to the customers who will really use them. I think that’s just fair.”

So there you have it. Big Brother is watching and ready to blacklist with extreme prejudice. 

[via Jalopnik]


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  • Hammer Rocks

    It’s great to see a company like Porsche doing something about this. Like many car enthusiast, I prefer my sports cars in manual. But unfortunately I’m one of the enthusiast who missed out on the Australian 911R allocation. Only to get really annoyed when I find a few examples in the used car market selling for exorbitant prices and all with less than 1000 kms on the clock. Thank goodness Porsche released the 991.2 GT3 with a manual transmission option. So as soon as I heard about it early this year I placed my deposit nice and early – although I’m still told no confirmation yet on allocation numbers for Australia. So I might still miss out. Finger’s crossed I don’t this time.

  • David Marriner

    Works for me. I drive and keep my cars. Never sold a single one, even though I tend to purchase the special ones.
    In the future I may sell them, but I drive them and admire them for their beauty and function. I love the sound they make, the feeling they emote. I am connected to them, it’s not about the money and these flippers really do piss me off as well. Inflating prices and being more interested in the financial appeal than the driving appeal.

    They are the equivalent of people who speculate on markets and extract quick profits without even creating anything or adding any value. These are the people in “business” who are not builders/creators, they are simply leaches. Get rich quick types who buy low and sell high without ever having a passion for anything outside the bottom line.

    It would be sad to be such a person

  • David Marriner

    G’day Hammer, I did the same thing. I really want to keep and drive mine. Let’s hope we both secure one and get to enjoy them for what they were made for. Not to drive to a garage and store under a dust sheet to flip later. These guys should be banned.

  • Jimmy McJimms

    Why doesn’t Porsche make all there cars this good then they are no longer rare?

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