The Playbook For The Modern Man

A Luxe Industrial Noho Loft By Motiani Design

Industrial meets Scandi meets glam meets… country?

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A little bit country, a little bit rock n’ roll – a little bit of Donny and Marie may be the best way to describe this loft by Motiani Design in Manhattan’s Noho neighbourhood.

Veerta Motiani’s eclectic design sensibility mixes seemingly-incompatible interior design flavours into a cohesive whole. We’re noted fans of the industrial look here at D’Marge, so at first glance, we fell for the apartment’s strong industrial core of exposed beams, high ceilings, and Edison bulbs.

But we’re also fans of Scandinavian design, so at second glance, it was the neutral colour palette and minimalist lines that caught our eye.

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Then we kept glancing, and the more we glanced, the more we noticed. Velvet furniture and pillows add a touch of luxe that’s often missing from more spartan industrial spaces. Scattered plants – including an entire tree in the office – bring in a taste of organic, boho style. A coffee table of art books and polished horns is unapologetically haute, but head to the bedroom and a few pops of tie dye and gingham suddenly create a low-key, almost country vibe. And don’t even get us started on the vintage trunk desk.

Should it work? Absolutely not. But does it? We’d move in tomorrow.

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