They don’t call it the game that unites people for nothing. PARK Social Soccer Co is the socially conscious soccer brand that’s capitalising on this ideal all in the name of changing the lives of the world’s most disadvantaged kids.
Through the globally recognised sport and its local charity partnerships, PARK Social Soccer Co is getting a soccer ball into the hands of kids who need it most. Much like the business-charity model that shoemaker Tom’s uses, PARK relies on a one-for-one platform which sees a soccer ball going to a kid in need for every identical PARK Soccer Ball purchased.
The philanthropic initiative was founded in 2015 by family man Sam Davy (who also happens to be the ex-Global Creative Director for Apple in California) and Tara Montoneri in order to inspire kids to help other kids in need.
To date the PARK group has handed over 600 balls to charities and organisations including the Asylum Seeker Resource Center in Melbourne, Creating Chances in Sydney and Orphfund in Uganda.
Davy started the idea with the simple belief that a soccer ball can change a kid’s life no matter where they are in this world and what hardships they maybe facing.
“Soccer has proven itself as the global game that unites diverse cultures and creates hope and opportunity for the world’s most marginalised,” he says.
“At the same time, the game has become overly commercial and to some degree has lost its soul. Observing how disadvantaged communities embrace the game, we were inspired to rethink the role of the humble ball. After all it’s the ball that’s at the center of the game.”
“With almost a billion kids living in poverty and 25 million child refugees globally, we believe a simple soccer ball re-thought can go some way to revitalising migrant and disadvantaged communities, and provide a symbolic bridge between the haves and the have nots.”
PARK Social Soccer Co has already attracted some fine ambassadors who were willing to lend their name to the good cause. This includes ex-socceroos player Ljubo Milicevic and a handful of players from the Brisbane Roar and Perth Glory.
Ben Roche who is a Pararoo Player and nominee for Australian of the Year says that, “PARK is more than just an exciting new brand. Using soccer to engage, inspire and educate kids is what its’ all about. Not only are kids wanting the PARK ball at their feet, they’re wanting to share the story that goes with it.”
To get behind this great cause, jump onto PARK Social Soccer Co’s website where you can give a child in need a soccer ball for just AU$40.