Not getting the results you want on Tinder? The company announced today the release of its most exclusive service to date, giving users another reason to swipe right on paying for the app. Meet Tinder Gold, now testing in Argentina, Australia, Canada, and Mexico.
With Tinder Gold, users receive a full suite of Tinder’s enhanced features: Passport, Rewind, Unlimited Likes, five Super Likes per day, one Boost per month, and more profile controls. The app is also launching a brand new feature for Gold that allows subscribers to see who has already swiped right on their profile, allowing you to decide immediately if you want to swipe left or match and message.
“Tinder Gold members are interested in taking advantage of all the features Tinder has to offer,” said Brian Norgard, Chief Product Officer at Tinder.
“They’re using the app to meet new people, and Likes You makes that easier and more efficient than ever by letting users know when someone is interested. Likes You builds on previous features like Boost to help users optimize their time – and go from matching in app to getting together in the real world,” he says.
Likes You matches will appear on the same screen as regular matches, in the first circle before matches’ individual profiles. The circle, which is rimmed in gold, will also display how many Likes you have. Tap it and you’ll be taken to a new screen that lays out all the profiles in a grid. From the grid you can swipe left or right on them, or tap to view more information. Those who have already liked you will have a gold heart icon by their name whether you’re in the grid or swiping through Tinder the standard way.
Tinder has not yet released pricing info for the members-only service. For existing Tinder Plus subscribers, it will reportedly only be a small additional fee beyond what they’re currently paying. Free users will also be able to upgrade to Tinder Gold, and as with Tinder Plus, the premium tier will be offered at a discount for those who opt to subscribe for longer periods of time.
Tinder Gold will roll out to the beta countries in the “coming days”, and if all goes well, should reach the rest of the world soon after.