The Playbook For The Modern Man

Conor McGregor Just Changed Bespoke Suits Forever

If your suit was an asshole, here’s what it would say.

It’s all in the details

The concept of bespoke suiting has long been held in high esteem amongst the artisans who create them and those lucky enough to wear them.

As one of the finest ways a man can express himself in society, Conor McGregor has today taken that sartorial notion and given it two middle fingers with a big ‘Fuck You’ – literally.

The UFC megastar fronted up to the first press conference for his $100 million fight against world champion boxer Floyd Mayweather in a three-piece pinstripe suit featuring pinstripes forming the words ‘Fuck’ and ‘You’ in vertical succession. Kind of like The Matrix code if said code was an asshole.


Of course this all plays into the trash talk that usually precedes a historical fight like this one (or any fight really if you’re McGregor). The whole ‘Fuck You’ suit thing though is rather meta. Is it a ‘Fuck You’ to fashion conformity? Is it a ‘Fuck You’ to the plebs out there who scoff at the tarnishing of an age-old art? Or is it simply a ‘Fuck You’ to his next big opponent?

Either way it’s all fun and games until the pair enter the ring on August 26 where pay-per-view is currently charging US$100 to watch the fight. But we digress. You probably won’t be seeing this fabric at your local tailors anytime soon.


RELATED: How To Get Conor McGregor’s Style

  • Caz

    This fabric needs to be made into a line of women’s business attire immediately.

  • stupidgalah


  • James

    I don’t know if it’s from the same company, but British weaver Holland & Sherry will weave cloth with a customised pinstripe for you as part of its “Signature Collection”. Former Egyptian president, Hosni Mubarak, had a pinstripe suit with his name spelled out in the pinstripes. It’s not cheap, though – I remember reading that weaving enough material for a two-piece suit would cost thousands of pounds, and that’s just the suit fabric.


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