Gucci is synonymous with pushing the boundaries of fashion design and their latest Roman Rhapsody campaign from the Cruise 2018 Collection is a true testament of this.
After releasing their Fall/Winter 2017 men’s campaign which needs to be seen to be believed, the Italian fashion house has hit us with their latest eclectic pieces which will no doubt polarise many and send others to ponder exactly “WTF is going on here?”
Dazzling prints, audacious details and gender fluid pieces all form part of Gucci’s push to re-invent opulence in a new era. Naturally, this is all in the good name of being a pioneering label and Gucci has proven time and again that it is capable of doing this with its eclectic designs that shock without alienating its consumers – these consumers in the real world are often the ones who embrace the pieces later on, paring them down with their other wardrobe pieces for a unique look.
The latest campaign was shot in Rome which is the home town of Gucci’s creative director, Alessandro Michele. Photography duties was also handled by royalty in the form of British photographer Mick Rock who has worked with David Bowie, The Ramones and Daft Punk in the past.
More surprisingly though, it’s not the models that receive the spotlight here. The Roman Rhapsody campaign stars real locals in their apartments and communities in order to show off the variation of characters and pieces.