Nike is taking sneaker customisation to a whole new level this month. For decades, the company has worked with athletes to create cutting-edge and highly personalised products that have given us non-celebs serious footwear envy. Now, with the launch of the Nike Makers’ Experience, it’s finally our chance get a taste of the A-list bespoke sneaker life.
Nike’s Advanced Innovation team has set up shop at 45 Grand Street in New York City. Dubbed the Nike By You Studio, the space offers select customers the opportunity to design their dream kicks in under 90 minutes.
“The intention of the project is to bring to life the collaborative design experience that we offer our athletes,” says Mark Smith, VP of Innovation Special Projects. “They love products that tell their story, so we wanted to combine that idea with a new process of live design and manufacturing that allows our guests to come into the space, work collaboratively with us and leave with a special product in less time than ever before.”
The personalisation process begins with a series of graphic options, generated from either Nike heritage or on-the-spot phrases, which can then be customised into patterns through shifts to size and colour. Your design choices are instantly brought to life on the shoe using dynamic object tracking and projection systems for an immersive, interactive, and just plain awesome experience.
The base shoe for all participants is a Nike Presto X, a silhouette specially created by the Nike Advanced Innovation team for the Nike Makers’ Experience. The Presto X comes in both a traditional laced option and a slip-on for additional customisation.
“The Nike Makers’ Experience is a fast, fun, interactive, one-of-a-kind design experience. It takes most people longer to come up with their idea than it does for us to make it,” adds Smith. “In our minds, this is tomorrow, today.”
Sadly, only a few lucky sneakerheads will be able to experience the future of Nike. The invite-only experience is limited to Nike friends and family and select Nike+ members.