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TAG Heuer Celebrates 150 Years With The Globetrotter Exhibition

Avant garde Swiss watchmaking gets its own memory lane.

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TAG Heuer is celebrating a milestone of 150 years in the watchmaking game with a global exhibition showcasing its most illustrious timepieces across ten cities and ten themes.

Officially dubbed the Heuer Globetrotter exhibition, event will bring together 400 iconic pieces from TAG Heuer’s vault in La Chaux-de-Fonds as well as pieces from the private collection of the brand’s most dedicated collectors.

The goal of simultaneously launching the Globetrotter event is to highlight the rich heritage of TAG Heuer’s avant garde approach to watchmaking but more importantly reinforces the four pillars of communication, sport, lifestyle and art.

Speaking on behalf of the exhibition, Jack Heuer, TAG Heuer Honorary Chairman said that, “I am overwhelmed about what is happening to the old Heuer and TAG Heuer brand. I am truly very thankful to find the rich heritage of this brand so brilliantly and professionally translated to write a bright future!”

The Globetrotter exhibition will run from the 16th to the 30th of September where Paris will showcase the classic Heuers, Geneva – the major inventions, Munich – the military watches, Venice – the cars and timekeeping, Dubai – sailing and diving, Singapore – Formula 1, Hong Kong – cars and drivers, Sydney – multi-sports, Tokyo – design and Miami – also design.

As the only boutique in Australia to hold the Globetrotter exhibition, Sydney’s TAG Heuer store will present coveted timepieces that are inspired by skiing, boxing, golf and rugby.

Those who are keen to check out these pieces of watchmaking history can drop into the TAG Heuer store on Pitt Street Mall now.

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