Lord have mercy. The fashion world has once again bestowed us with an enigma that will be baffled over for years to come.
Picture this for a moment. A pair of jeans hailing from the peak of the fashionable 90s – thought to have been extinct – re-appears in your wildest dreams. It’s a historical garment which had its place in the male wardrobe but today that time has passed, buried alongside style monstrosities like flares, corduroy and fluoro. There’s an issue though. This isn’t a dream.
Eclectic French fashion label Vetements have released a pair jeans which look like they came straight off Steve Sanders’ legs from 90210 (without his consent). Now throwbacks are cool and all for those game enough, but when it involves slapping on a giant ‘VETEMENTS’ logo across the crotch region and then asking AU$2,000 for them, then we have a serious issue.
The fit is typically dad-spec, the wash is as K-Mart as you can get and having people stare at your crotch for all the wrong reasons pretty much tops this one off as one of the year’s shockers.
So why can Vetements ask such a premium for such a seemingly lazy job?
French “tailoring”. Vetements was founded by Maison Margiela alumnus Demna Gvasalia, his brother and five other undisclosed friends. Together, they’re renowned for crafting clothes for the alt-youth utilising luxurious materials paired with unique silhouettes.
A simple printed T-shirt from Vetements is priced at around $800 – and it’s 100% cotton just like the tees you can pick up from your local department store.
Our verdict? While the relaxed trouser trend is in full swing, the relaxed 90’s denim trend should remain dead for the foreseeable future.
View the gallery to see some of Vetements’ most oddball designs. Or even better, check out our pick of the best denim for men.