The Playbook For The Modern Man

BSTN Gives The World’s Most Extravagant Rides The Nike AirForce1 Treatment

Add a zip-tie and we have an Off-White private jet.

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German streetwear store BSTN have earned a solid reputation for their ambitious campaign launches and their latest effort is no different.

To help kick off the new Nike Air Force 1 AF-100 Campaign, the founders of BSTN took their love for the iconic sneaker model and Roc-A-Fella Record before pairing it to not one, but four extravagant vehicles to coincide with the four upcoming Air Force 1 collaborations with Roc-A-Fella, Just Don, Travis Scott and Acronym.

Each one of the vehicles feature distinct aesthetic cues which represents each sneaker in white alongside the partnering brand motif. All up BSTN used a Can-Am Spyder to reflect Acronym’s design philosophy, a Mercedes G63 AMG to reflect the proportions of the high top AirForce 1, the Lamborghini Aventador to channel Travis Scott’s life in the fast lane and a Cessna Citation XLS Private Jet to showcase the Roc-A-Fella lifestyle.


Nike’s ‘Swoosh’ motif appears across all of the vehicles to make for one of the most attention grabbing campaigns to ever hit the land (and skies).


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