This article is brought to you by Grinders
Hipster coffee houses are a haven for passing fads. One minute it’s all about pour-over, the next minute everyone’s scrambling to grab a turmeric latte or the latest Instagrammable franken-frap.
Over the years we’ve seen brands take their brewing to the edge of bizarre and back again – from extreme caffeine, to deconstructed cups, to clear coffee that doesn’t discolour your chompers – but today’s trendiest order takes things back to basics.
All hail cold brew, the coffee industry’s breakout star that connoisseurs rave about. The sweeter, smoother taste, lower environmental impact, and strong concentration of caffeine combine to make Grinders Cold brew a reason to visit Woolies to buy a bottle. Though the method has been around since the 17th century, cold brewing represents the cutting edge in coffee for 2017’s bean buffs.
And thanks to Grinders, it’s now on shelves in Woolworths, in the coffee aisle.
The Brand Behind The Brew
Grinders Coffee has been keeping Australia caffeinated since 1962. Founders Giancarlo Giusti and Rino Benassi brought the authentic taste of European coffee to Melbourne with the opening of their first coffee house in Lygon Street.
Still roasted in Melbourne and served from that very same shop, Grinders continues to deliver a premium coffee experience by batch roasting their coffee beans producing a finer coffee. The brand’s blends are sought after by commercial and domestic customers and since 2014, have been available to picky Australian palates in supermarkets across the country.
Grinders Cold Brew is the latest product to join the line-up. Just in time for the sticky summer months, caffeine addicts can now head to the Woolworths coffee aisle to get their fix.
Finally, an excuse to stop suffering through watered-down, overpriced iced drinks.
“Though the method has been around since the 17th century, cold brewing represents the cutting edge in coffee for 2017’s bean buffs.”
Why Cold Brew Is Boss
Gulp. Work. Sleep. Repeat. Many of us would be lost without that energising cup in our morning routine, but why choose cold brew over the familiar hot format?
Cold brew is made by steeping grounds in room-temperature water for 6-8 hours.The process produces a concentrated coffee essence which is then diluted with water, typically by 50%, and served chilled. The resulting drink is sweeter and less acidic, with richer nuances in flavour and a refreshingly chilled kick.
Aficionados are quick to tout cold brew’s benefits. Because of its lower acidity (compared to espresso-style coffees) it is more palatable to sensitive tastebuds. The approachable flavour means you’re less likely to load your cup with cream, milk, and sugar, turning it into a calorie bomb waiting to lay waste to your diet. Cold brew also boasts more caffeine than a regular cup, and is better for the environment as it requires no electricity or un-eco-friendly single-use capsules.
Grinders takes the perks a step further. Grinders Cold Brew is based on a 100% pure extract of whole Colombian coffee beans, entirely unadulterated by additives, alcohol, and sugar.
With no unhealthy enhancers to dilute the drink, your Cold Brew is a pure sip of single-origin beans with tasting notes of chocolate and hazelnut.
Joe Your Own Way
Cold brew may be the hot new thing, but it’s here for the long haul, and Grinders guarantees you won’t get bored.
Drink it over ice, either straight up or with a hint of milk if you need a high-octane hit on the go. Or, if you’re a budding barista, get creative with a recipe to reinvigorate your pick-me-up.
Add a dash of almond milk and a swirl of caramel for extra texture and sweetness. Mix it with tonic water, toss in an orange slice, and garnish with mint for a cocktail-esque treat. You can even add a shot to your protein smoothie for an extra boost as you bulk.
Where To Get Your Cold Brew On
Grinders Cold Brew is now available from the coffee aisle in 600 Woolworths stores across Australia.
Drink up, cool down, and don’t forget to post your favourite #coffeegram.