The Playbook For The Modern Man

IWC Opens Its First Ever Bar For Lovers Of Whisky & Aviation

For the lovers of watches and whisky.

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The slick interior of Les Aviateurs will mark the arrival of IWC Schaffhausen’s first ever bar conveniently located next to the Swiss watchmaker’s boutique in Geneva.

Based off the aesthetic cues of an exclusive gentlemen’s club, the bar will aim to marry the world of IWC’s Pilot’s Watches to the real world’s quintessential lifestyle. Guests will be able to immerse themselves in the early years of aviation with memorabilia highlighting aviation pioneers such as Antoine de Saint-Exupéry.

RELATED: 7 Cool Sydney Whisky Bars You Need To Visit

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On the drinks side, there are cocktail creations by the partner Globus that are dedicated to the iconic IWC Pilot’s Watches. We’d be happy to drop in just for a snoop around of the cool interior.

IWC’s Les Aviateurs bar is now open to perched patrons in their Rue du Rhône boutique, Geneva.

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