If your morning regimen hasn’t evolved beyond cleansing with a scuzzy bar of soap swiped from a hotel room and a weekly skim with a disposable razor, you’re well overdue for an upgrade.
Today’s gentlemen knows stockpiling favourite products and spending a little extra time in the bathroom is key to looking fresh AF. And fortunately for that modern man, doing so no longer means braving the flashy aisles of a department store and the pushy sales associates contained therein.
A new class of retailers have brought the luxury shopping experience to computer screens, making it easier than ever for grooming-savvy guys to discover new products and perfect their routines. Read on to discover some of the best men’s grooming websites the internet has to offer.
Brother-and-sister team Matt and Madison Ruggieri launched The Motley in 2010 with a simple goal: to give men easy access to great grooming products they might not find elsewhere. Darren Criss, the actor and musician best known for his role in Glee, joined the business as a partner in 2013. Together, the Motley squad handpicks and tests every product on the site, and in more recent years introduced the in-house lines Buckler’s and Port Products. Their personal touch has made The Motley a go-to for well-kempt men in North America.
From its flashy front page to its thoughtfully curated inventory, Mr Hardys neglects no details. The Melbourne-based company was founded by two Aussie creatives during a visit to New York City. Dismayed that men’s grooming retail lacked the variety offered to women, they scoured the globe for the best brands and the highest quality collections to add to their ever-expanding emporium. Today the shop hawks everything a man could need to stay handsome, including razors, oils, shaving tools, aftershaves, skincare, beard care, hair care and grooming tools.
Mankind has grooming-conscious guys covered from top to toe. The extensive collection contains high-quality hair formulas and skin essentials, bodycare and fragrance, and even dental products to keep your pearlies clean and white. Tend to your body, hair and shaving niggles – and strike some goodies off your wishlist – from the comfort of your own home courtesy of this UK-based super store’s fuss-free experience. An added bonus: even international customers can score free shipping.
Don’t be spooked by your girlfriend’s OTT shopping sprees. Sephora isn’t just for the gals, and thanks to its colossal online catalogue, you never need set foot in one of its jam-packed black and white bazaars. Along with the obvious makeup, the French retailer stocks skincare, haircare, fragrance, and body products. Guy-centric gear can be found in its own section of the site, but you’ll be surprised by what you want to borrow from your partner if you’re willing to give it a try.
Fendrihan began as a way of bringing the wet-shaving experience to Canadian men and shaving enthusiasts around the world. With a focus on upscale wet shaving toiletries and classic grooming supplies at reasonable prices, Fendrihan hoped to transform a dreaded routine into a ritual worth looking forward to. Over time, the retailer has expanded its mission and its inventory, the latter of which now includes fine accessories like wallets, money clips, writing instruments, and pocket knives.
A one-stop shop for fighting the ravages of time, Dermstore stocks professional-strength skincare solutions beloved by scientists, doctors and beauty experts. Dermstore launched in 1999 with the vision of creating a dermatologist-backed online boutique where customers could shop with confidence. Today it is one of the most trusted names in the industry, and its impressive collection spans professional-strength formulas (otherwise only available at a doctor’s office), exclusive spa care lines and salon-grade brands, as well as hard-to-find niche and specialty brands from around the world.
Barry and Marla Beck launched the first Bluemercury in 1999. They envisioned it as a neighbourhood store where clients could find high quality, innovative personal products and honest advice from experts with unparalleled technical product knowledge. The Becks’ innovative retailing model has been written about in Forbes, Inc, the Wall Street Journal, and USA Today, and has spawned an empire that covers brick and mortar retail stores, in-house product lines, and an online retail experience for both men and women.
Beard & Blade
Established in 2007 by best mates Michael and Ben, Beard & Blade is Australia’s home of men’s grooming products for shaving, beard and moustache care, hair styling, and skincare. The company has grown rapidly from its humble beginnings as Shaver Hut into the largest store of its kind in Australia, offering over 100 leading brands to well-groomed men both locally and internationally.
Our go-to for fashion is also one of our favourite men’s grooming websites. Mr Porter’s award-winning online retail destination brings together the world’s most exclusive brands in skincare, haircare and fragrance, from Aesop and Tom Ford, to Sisley and Perricone MD, to La Mer and Le Labo. Originally launched in 2011 as a brother site to the women’s retailer Net-A-Porter, Mr Porter leaves no gentleman ungroomed – the site offers express worldwide shipping to 170 countries (with same day service in London and New York) and a free collection service for returns and exchanges.
Bored with your old routine and looking for something new? Daunted by men’s grooming and at a loss for where to start? Or are you a pro who’s still hunting for his holy grail gear? Birchbox Man is here to save the day. Birchbox evolved to help customers navigate the vast range of products and test new options without buying them all (and going bankrupt in the process). The subscription box service combines monthly deliveries of personalised samples with original editorial content and an ecommerce shop, making it an easy, efficient and fun guide to the world of grooming.