This feature has been produced in partnership with SQDAthletica
Self-care. Mindfulness. Minimalism. Gratitude. Purpose. Empowerment. Intention. In our wellness-obsessed world, we’re bombarded by trendy terms demanding we treat well-being as a top priority.
So we eat clean and mix protein powder into everything. We sweat it out in stylish boxing gyms and recover at ritzy yoga retreats. We clear clutter, keep gratitude journals, download meditation apps, and ravenously devour each new superfood discovery.
And then, come the holidays, it all goes out the window. Every bit of health and wellness we’ve so carefully cultivated is exchanged for bleary-eyed hordes plundering shopping malls, awkward office parties, calorie-bomb confections, dismal white elephant gifts, financial stress, and the inevitable family drama. All you want for Christmas is calm amidst the chaos.
Enter SQDAthletica, an up-and-coming Aussie brand bringing balance to this year’s celebratory season.
Behind The SQD
Since launching in 2016, SQDAthletica has fast established itself as a one-stop-shop for active lifestyle essentials, with a focus on inspiring men to find balance, refine their style, and get fit for life. The range features the latest designs in apparel, accessories, skincare, and tech gear with a minimalist sensibility and a distinctive lack of intrusive branding.
SQDAthletica was founded on four pillars. The first is style, because you shouldn’t have to sacrifice good looks for good health. The second is staying active. The third is community, because we do better when surrounded by a like-minded crew.
The fourth and final pillar is the most surprising, but perhaps also the most indicative of the SQDAthletica ethos: eating. For a brand rooted in balance, eating means that after scarfing plate after plate of chicken and broccoli, you deserve the occasional indulgence. After all, beer tastes better after exercise.
The name was founded on four pillars which encompasses style, active living, community and balanced eating
The SQD Aesthetic
Neutral colours and clean lines define the SQDAthletica aesthetic. Refined and functional, the garments are designed to withstand the daily grind and gruelling sessions at the gym, then go straight to weekend hangs while still looking smart.
The collection includes shorts, tees, socks, caps, polos, singlets, jackets and more, all made from technologically advanced materials that keep you high and dry after a sweaty shred, or toasty warm in unruly outside conditions.
Subtle branding and hues are a welcome update in an activewear market overrun with eye-achingly loud prints and palettes. This is gear for the everyday guy with grown-up tastes, perfect for juggling work, life, family, friends, and me time with the balance of a pro gymnast.
The Christmas (Gifting) Miracle
Struggling to decide what to get the active man in your life (or what to put on your own Christmas list)? SQDAthletica has you covered with a range of curated gift packs for every personality.
For the guy who loves the green, there’s the Golf pack, featuring six golf tees, three golf balls, and a Brookfield Polo with breathable, wicking Wincool fabric and UPF30+ sun protection.
For the sun bum, the Beach pack contains Cardiff Shorts, one Acland Beach Towel, and one Flag Cap ready for a volleyball bout that would make Maverick and Iceman quake in their military-issued boots.
For the go-hard-or-go-home buff boy, SQDAthletica offers two variations on the Train pack. One features a classic Field Tee, Freeway 6″ Shorts, and No Show Socks. The other puts the guns front and centre with a Field Singlet in place of the tee.
Last but not least, for the man who just wants to chill, there’s the Relax pack, a leisure-ready bundle boasting a SQUAD Print Tee, Expedition Shorts, and Street Socks.
This year, let SQDAthletica’s wrap-and-go gift packs take the pain out of Christmas shopping. It’s the breath of fresh balance you need in this season of festive frenzy.